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As a Sr. Demand Marketing Manager I'm dedicated to helping our B2B SaaS clients build and execute GTM strategies that accelerate revenue (not lead gen!). This often involves market research, LinkedIn-powered ABM and the setup & maintenance of MarTech - tailored to each unique business need.

Luke has notable experience working for B2B SaaS companies in:
Artificial Intelligence
Retail
Healthcare
Customer Support

What I love working on

Every project’s a collaboration. These are the parts I get especially excited about:

AI in marketing

I'm continuously exploring the opportunities of AI to augment our marketing workflows.

Technology
Claude

Marketing operations

I love working behind the scenes on the tooling and infrastructure that makes remarkable marketing possible.

Technology
HubSpot

GTM strategy

Winning marketing motions start from first principles not flavour of the month tactics.

Technology
Miro

“I’m very proud of our team. Most of them held senior or leadership roles at successful B2B SaaS companies. They bring a wealth of experience which decreases risk of wrong decision-making.”

Max van den Ingh
Founder, Unmuted

Our team’s DNA

We are the only marketing agency specialized in B2B SaaS that employs the full spectrum of disciplines and languages needed to generate demand for your product in Europe.

Hands-on experience

All Unmuted marketers are seasoned B2B SaaS experts.

Passionate about B2B SaaS

We know what businesses like yours need to grow.

Challenging the status quo

You won’t ever catch us being complacent about marketing.