Marketing that grows your pipeline and ARR
500% inbound growth
People don’t wake up and magically decide to buy software. You need to be top-of-mind and make your product a priority for your ICP. We build you marketing programs that take you from invisible to in demand and help achieve your revenue goals.
Experienced team in-house
Validated B2B marketing playbooks
Efficient & proprietary AI workflows
“The Unmuted team has proven to be a silver bullet and marketing innovator. We had to step up, and we did. Together.”
“The website Unmuted built for us doesn't just reflect where we are now. It's truly built to last. And scale.”
“Unmuted is made up of high energy, creative people. You guys are really at the forefront of B2B marketing.”
“Really happy that we can measure the success of our GTM strategy in our new Hubspot dashboard.”
“Working with Unmuted is refreshing. They always come up with new ideas, approaches and playbooks.”
B2B SaaS companies have relied on manipulative tactics for far too long...
prospects are done playing along. |
44% of B2B buyers are highly relationship oriented. They ask peers for recommendations.
- Community matters
- Customer satisfaction is key
- Advocacy drives growth
Executives think customers highly trust their companies, while only 30% do.
- Consistency builds credibility
- Customers don’t trust by default
- Trust is earned, not assumed
90% of buyers will ultimately choose a vendor from the day one list.
- It’s a long-term game
- Brand preference drives growth
- Choices are made pre-demo
Our core B2B marketing principles
This world is filled with lookalike marketing. But you can’t be the best if you act like the rest. Especially now, in the AI era. At Unmuted, we follow these six marketing principles to make sure B2B SaaS brands that work with us stand out, instead of blending in.
Marketing tactics expire
What worked last year might no longer be relevant today.
Be where your buyers are
The B2B marketing equivalent of ‘location, location, location’.
Anonymous brands don’t grow
Prospects can’t care about you if they’ve never heard of you.
Trust is the true currency
Brand and reputation are the last true moats. Act accordingly.
Do things others don’t
Marketing means vying for mind share. You differentiate to win.
Consistency beats virality
Want sustainable growth? Start playing the long game, today.
Validated marketing playbooks
Our playbook library is based on years of hands-on B2B SaaS marketing experience. Each of these was battle-tested in a B2B SaaS context. Meaning they’ll work for you, too. Here's a selection from our playbook library:
Generating demand for your product, increasing brand awareness and acquiring new opportunities.
Sharing the founder’s voice in authentic ways on LinkedIn, using formats like video, text and visuals.
Appearing in answer and search engines like ChatGPT, Perplexity and Google to capture existing demand.
Deploying media spend to an entire DMU to speed up buying journeys and shorten sales cycles.
Identifying buying behaviour and website visitor relevancy. Automate follow-up in a ‘natural’ way.
Turns out this stuff works
Well, well, well. Would you look at that. It’s these types of messages that get us out of bed in the morning. We’re happy we get to work with some amazing marketers, founders and execs.
“We’re a few months in with Unmuted and we’re seeing the signals, feeling the momentum, and we’re heading in the right direction.”
“We selected Unmuted as a marketing partner for our SaaS company because of their focus on our type of companies. We’re very satisfied with the proactive, fast approach and the way they guide us based on their expertise.”
“Always a pleasure to work with the folks at Unmuted. Very skilled, hard-working and creative people pushing the boundaries with their innovative marketing approach!”
“Working with Unmuted has been a breath of fresh air. They helped us break into new markets with sharp GTM playbooks and demand strategies that actually deliver.”
“Unmuted really understands how to build B2B SaaS brands, and how to make sure they generate demand for them.”
“You DON’T need a professional set up to record video. But you DO need advice from Unmuted pros like @Paolo Campagnoli to make it look professional.”
A partnership that grows with you
We intentionally designed Unmuted to be the perfect partner for international B2B SaaS companies with high ACV products. You can get access to the perfect marketing team, customized to support any phase of your company’s growth.
How AI is embedded in our daily workflows
Relevant AI workflows free up time to use our brains for more important things like go-to-market strategy, creative campaigns and coming up with unique experiments.
Answers to your questions
Check out our answers to some frequently asked questions or get in touch with us.