The growth program

Create a winning GTM engine, generate demand effectively

We work exclusively with B2B SaaS companies selling complex products and navigating long sales cycles. Is that you? Our proven process and playbooks will help you grow ARR faster.

We've worked with 50+ B2B SaaS organizations
Transitioned from lead gen to demand gen
Launched successful podcast-based media engine
Improved paid media infrastructure
Trained internal team members
Tim Rutten
CMO

“The Unmuted team has proven to be a silver bullet and marketing innovator. We had to step up, and we did. Together.”

Launched completely new website
Closed the net on high intent Google Ads
Updated SEO with BOFU search coverage
Created video shorts with employees
Lennart Gijssen
VP, GTM

“The website Unmuted built for us doesn't just reflect where we are now. It's truly built to last. And scale.”

Devised an improved positioning strategy
Implemented new messaging on website
Aligned with sales to streamline pitches
Increased win rate and lowered ad costs
Bart Vintcent
Founder

“With Unmuted, we really move fast. And sales is easier now we clearly know how to differentiate ourselves.”

Produced first international case study
Case study led to biggest closed-won deal
Helped launch completely new product
Supported cross-border content & copy
Bas Ploeg
Founder

“Unmuted is made up of high energy, creative people. You guys are really at the forefront of B2B marketing.”

Make your solution top of mind and a priority

Your target audience has many problems to solve and ample solutions to choose from. When your company is clearly positioned and your content stands out from the rest, you win more deals.

Clear messaging
Strong positioning
Great content
Account-based distribution
Accelerated demand

Your full-stack team of B2B SaaS marketing experts

When you work with Unmuted, you get a dedicated team of at least four marketing specialists. Think of it as your own extended team covering GTM strategy, advertising, content, design, and more. All aligned to help you grow faster.

Content marketing manager
Grace McLoughlin

“Good content doesn’t just educate, it earns trust and builds momentum.”

EN
digital designer
Sander Smeekes

“If your design confuses, your product loses.”

NL
EN
video content creator
Paolo Campagnoli

“Not investing in video yet? You’re setting your business up for failure.”

IT
EN

“I’m very proud of our team. Most of them held senior or leadership roles at successful B2B SaaS companies. They bring a wealth of experience which decreases risk of wrong decision-making.”

Max van den Ingh
Founder, Unmuted
The Growth Program

Growing B2B SaaS companies from €1M ARR unicorn status

Building a core marketing engine, scaling an existing one, or refining what already works. Our team has experience in a wide variety of maturity phases, and we offer separate tracks for each.

Pick your track
Build

Create your core marketing engine fast, based on structured messaging and clear positioning.

Best for:
startup
Common activities:
gtm strategy
organic
website
Scale

Get strategic support from a marketing leader and execute fast across international markets.

Best for:
Scale-up
enterprise
Common activities:
GTM strategy
paid media
content
Refine

Radically improve your current marketing engine based on modern buying behavior trends.

Best for:
Scale-up
enterprise
Common activities:
gtm strategy
paid media
training

What it’s like working with us

This whole high ACV marketing game isn’t easy. It’s hard to generate leads from newsfeeds. Whenever we find proof of our impact, we celebrate together. Here’s what that looks like 👇

#unmuted-wins-channel
When our clients win, we win
Messages
Files
Users
Marja Silvertant
14:12

The new dashboards and pipeline workflow are looking GREAT, @Thibaut Weller. This will provide a level of insight that we’ve been missing in the past, and will help us make tactical decisions as the year progresses.

2
Inês Pinto
16:37

SEO strategy work showing some super impressive results. The highlights: DR is up 7 points in 6 months, gained 79 keywords (US region) in 30 days, improved rankings in 46 keywords (also US) and ranking #1 for a key product category keyword.

2
Myrto Koulama
17:12

You are amazing, thank you so much for managing to deliver all these before our holiday 🔥

2
Andreas Paulusma
09:19

Very nice ICP-fit demo request, LinkedIn SRA with paid advertising provably hitting the account. Gotta love a clean LinkedIn ads demo. Could be tens of thousands in deal value right there; we’ll find out soon.

2
Denise Liesveld
12:27

Presented an ABM approach and got the whole team veryyyy excited and on board with it. The strategy finally connected all the dots for them.

2
Iris Dings
10:08

New case study resulted in 3 inbound demos in less than 24 hours. Grace wrote the story, cooked up the LinkedIn materials and I pushed it a bit extra. Well done peeps. Video case studies for the win.

5
Jasper Hissink
14:12

Client had no inbound whatsoever last year and since February (when we launched the new website) they had 8 demo requests in Feb and 11 in March. Out of these 19 they already closed 3 deals! Which is really new for them.

2
Andreas Paulusma
15:10

Client took the positioning workshop we did and implemented them throughout the sales process. The results? They’re no longer selling features or being compared on which integrations they offer. Prospects love the message, it resonates well, and they’re getting more inbound and more deals.

2
Huib Adriaans
15:43

That’s a damn nice (check)list, @Iris Dings! Now I only need to find the time to execute these things 😂

2
Jasper Hissink
11:06

Client got a nice inbound request from a Target Account with SRA being LinkedIn. Didn’t have any organic impressions but did have paid impressions. Ad campaign is performing nicely!

2
Tenicia van Aalten
16:18

LinkedIn campaign has only been running for 1 month and our client already got 2 demos out of it + the engagement signals are craaazy positive. Look at these reactions on the ads 😍

2
Dave Kraayeveld
14:43

Had a meeting and client mentioned that they’re very happy with how the new website is performing and that they’re getting some nice demo requests.

2

Validated marketing playbooks

Our playbook library is based on years of hands-on B2B SaaS marketing experience. Each of these was battle-tested in a B2B SaaS context. Meaning they’ll work for you, too. Here's a selection from our playbook library:

LinkedIn Ads DBA

Generating demand for your product, increasing brand awareness and acquiring new opportunities.

Phase
Awareness
Engagement
Team
Paid social
Founder Brand

Sharing the founder’s voice in authentic ways on LinkedIn, using formats like video, text and visuals.

Phase
Engagement
Team
organic social
AEO & SEO

Appearing in answer and search engines like ChatGPT, Perplexity and Google to capture existing demand.

Phase
Research
Team
organic search
Pipeline Acceleration

Deploying media spend to an entire DMU to speed up buying journeys and shorten sales cycles.

Phase
Conversion
Team
Paid social
IP Reveal

Identifying buying behaviour and website visitor relevancy. Automate follow-up in a ‘natural’ way.

Phase
Research
Team
Intelligence

A snapshot of our expertise

Our entire agency is dedicated to growing high ACV B2B SaaS businesses. We built our team, skillsets, and way of working around exactly that. Here's what it looks like in action.

Social Advertising

Your value proposition shown on social media feeds in informative and entertaining ways

Account-based Marketing

Building target account lists and gathering intelligence

Messaging & Positioning

Crafting a strong strategic narrative and market position

Website Development

Building the ultimate foundation for your inbound engine

Founder Brand

Creating thought leadership content together with subject matter experts

AI Search Coverage

Growing referral traffic from AI research on ChatGPT, Perplexity and more

Search Ads

Capturing existing demand and turning it into real opportunities

Video Content

Showing your product’s value and entertaining people with video
Scale internationally

Expand your business internationally with our team of local experts

Entering new markets to grow ARR? We’re experts in marketing to regions like the Benelux, DACH, UK&I, Nordics and the US.

Experienced team
You’ll work with senior team members, native to the region
Structured expansion
Reach your ARR goals with our international expansion framework
Fast execution
Get a strategic plan and your first campaigns running within weeks

Answers to your questions

Check out our answers to some frequently asked questions or get in touch with us.

What does a B2B SaaS marketing agency do?
What types of results can I expect?
How do you collaborate with our team?
How does pricing work for your service?
Do you work with pre-revenue startups?
Can we hire you for a one-off project?