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As Video Content Lead at Unmuted I'm in charge of laying down the best video strategy for our client, and execute on it. From the most basic Product Discovery Video to the most advanced commercials, I believe the best video format for you is right around the corner. My favourite YouTube channel? Kurzgesagt – In a Nutshell.

Paolo has notable experience working for B2B SaaS companies in:
Banking
Customer Support
Education
Edge Computing

What I love working on

Every project’s a collaboration. These are the parts I get especially excited about:

Video strategy

Coming up with full, holistic video marketing strategies for our clients. This includes video marketing across platforms like LinkedIn, YouTube, Wistia (for websites).

Technology
LinkedIn
YouTube
Wistia

Video pre-production

Preparing actual production of videos down to the smallest detail.

Technology
Notion
Google Sheets

Video photography

Light, camera and framing setups for video productions on set, to make sure all resulting video is of the highest quality.

Technology
BlackMagic
Lighting

“I’m very proud of our team. Most of them held senior or leadership roles at successful B2B SaaS companies. They bring a wealth of experience which decreases risk of wrong decision-making.”

Max van den Ingh
Founder, Unmuted

Our team’s DNA

We are the only marketing agency specialized in B2B SaaS that employs the full spectrum of disciplines and languages needed to generate demand for your product in Europe.

Hands-on experience

All Unmuted marketers are seasoned B2B SaaS experts.

Passionate about B2B SaaS

We know what businesses like yours need to grow.

Challenging the status quo

You won’t ever catch us being complacent about marketing.