Your pipeline problem might be a positioning problem
Distribution tactics don’t matter if your buyer still can’t explain why they should choose you over anyone else. Unmuted is the B2B SaaS marketing agency that nails your positioning and messaging before moving on to GTM motions.
Your pipeline problem might be a positioning problem
Distribution tactics don’t matter if your buyer still can’t explain why they should choose you over anyone else. Unmuted is the B2B SaaS marketing agency that nails your positioning and messaging before moving on to GTM motions.
See our work
We've done positioning & messaging work for B2B SaaS companies in different growth stages.
Why you might have a positioning problem
It’s highly likely your website just looks pretty, but doesn’t tell the right story and can’t be used for buyer education. This means it doesn’t perform like it should.
Your messaging no longer matches your product
You’ve shipped two years of roadmap since the last rewrite. The website still sells the 2023 version, and sales quietly stopped using it.
You don’t know where to add your new AI features
Someone on the board wants “AI-powered” in the hero. You suspect you sound like everyone else and undercuts what you’re actually better at.
Every deal turns into an education call
If sales has to explain the category before they can sell the product, that cost shows up in cycle length, win rate and CAC.
You don’t think you fit in any category
Every honest category sounds commoditized, so you reject them all and end up with no word at all.
You can’t choose between the buyer and the user
You’re going after multiple segments and don’t know who to address. Trying to speak to both means speaking to neither.
You treat brand & product positioning as 1 job
You turned to branding agencies thinking they’ll fix your positioning, but all you got was a slide deck with more jargon.
“Clear positioning makes decision-making easier, so your GTM investments go towards the right initiatives more often. ”
Hire us for product positioning work
We’ve been best known for The Growth Program, where we go in full execution mode. Now, we’d like to introduce a positioning and messaging service that’s been praised by marketing leaders at B2B SaaS. Here’s what that looks like.
Turn your positioning into words your team can use
The first phase of The Growth Program involves setting up the foundation for your GTM engine. We do an intake, we build your AI context engine, fix your positioning, and finalize an initial GTM strategy and project roadmap.
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Decide where your story actually needs AI
You get access to your personal The Growth Program project management environment, built in Notion. Every two weeks, we discuss our bi-weekly sprints. Every quarter, we revisit and sharpen our GTM strategy.
Make positioning consistent across all channels
Once we’ve been generating pipeline for your business for a while, we start looking further ahead. We train your team to run our playbooks themselves, help you expand internationally, or simply beat our current benchmarks.
Four weeks, start to finish
We do the pre-work before we take your time: search demand data, call recordings from won and lost deals, the competitive alternative map, and how AI search describes you today.
We settle who you’re for and what shelf you’re on, using the evidence rather than the loudest voice in the room. Trade-offs go on record.
Four routes to differentiation weighed against your evidence, one chosen, and the messaging hierarchy written on top of it.
We rewrite your homepage in the new story and run a drift scan to check on which channels your messaging needs updating. We hand over a concrete plan.
What it’s like working with us
This whole high ACV marketing game isn’t easy. It’s hard to generate leads from newsfeeds. Whenever we find proof of our impact, we celebrate together. Here’s what that looks like 👇
The new dashboards and pipeline workflow are looking GREAT, @Thibaut Weller. This will provide a level of insight that we’ve been missing in the past, and will help us make tactical decisions as the year progresses.
SEO strategy work showing some super impressive results. The highlights: DR is up 7 points in 6 months, gained 79 keywords (US region) in 30 days, improved rankings in 46 keywords (also US) and ranking #1 for a key product category keyword.
You are amazing, thank you so much for managing to deliver all these before our holiday 🔥
Very nice ICP-fit demo request, LinkedIn SRA with paid advertising provably hitting the account. Gotta love a clean LinkedIn ads demo. Could be tens of thousands in deal value right there; we’ll find out soon.
Presented an ABM approach and got the whole team veryyyy excited and on board with it. The strategy finally connected all the dots for them.
New case study resulted in 3 inbound demos in less than 24 hours. Grace wrote the story, cooked up the LinkedIn materials and I pushed it a bit extra. Well done peeps. Video case studies for the win.
That’s a damn nice (check)list, @Iris Dings! Now I only need to find the time to execute these things 😂
Client got a nice inbound request from a Target Account with SRA being LinkedIn. Didn’t have any organic impressions but did have paid impressions. Ad campaign is performing nicely!
Pricing plan
Pricing tiers based on your size and the complexity and impact.
Answers to your questions
Check out our answers to some frequently asked questions or get in touch with us.